iMe Ads Policies and Guidelines

Date of publication and entry into force: 14 August 2026 (edited 13 November 2026)

1. General Provisions

iMe Ads Policies and Guidelines (the “Guidelines”) define the rules and requirements applicable to advertising within the iMe Ads Service.

These Guidelines form an integral part of the iMe Ads Terms of Use. By using the Service, you agree to comply with these Guidelines.

iMe reserves the right to interpret and enforce these Guidelines at its sole discretion.

2. General Principles

Advertising must be:

• lawful and compliant with applicable regulations;
• truthful and not misleading;
• respectful of users and not abusive or harmful;
• consistent with the functionality and purpose of the Service.

Advertising must also lead users to substantive content of value to them that matches the advertisement.

The Advertiser is solely responsible for all Advertising Materials, including their content, links, and claims.

3. Prohibited Content

The following content is strictly prohibited:

• fraud, scams, or deceptive practices;
• misleading or false claims, including guaranteed profits;
• phishing, malware, or harmful links;
• impersonation of individuals, brands, or services;
• illegal products or services;
• explicit sexual content or pornography;
• promotion of violence, hate speech, or discrimination;
• unauthorized use of third-party intellectual property;
• unverified or misleading health, medical, or financial claims;
• political campaigns, elections, political parties, or candidates;
• software, tools, or services designed to gain unauthorized access, disrupt systems, or perform spam or malicious activities;
• promotion of psychoactive substances, drugs, tobacco products, or alcohol;
• weapons, firearms, explosives, ammunition, or related content;
• content related to sensitive or ongoing events that may pose risks to users or the platform;
• products or services of questionable legality or intended to bypass legal or regulatory restrictions;
• services, tools, or instructions that facilitate fraud, cheating, or other deceptive practices, including guides, training, or assistance in carrying them out;
• tools or services for artificially inflating engagement metrics, including the sale of subscribers, followers, views, votes, or reactions;
• software, bots, or automated tools that operate in breach of the rules of Telegram or another third-party platform, including cheats for games and applications.

4. Restricted Content

The following categories may be allowed but are subject to moderation review and approval:

4.1. Adult Content

Non-explicit adult or suggestive content may be permitted. Explicit sexual content and pornography are strictly prohibited.

4.2. Cryptocurrency and Financial Content

Cryptocurrency-related advertising is allowed, provided that it:

• does not promote scams, fraudulent schemes, or deceptive tokens;
• does not include misleading claims or guarantees of profit.

Cryptocurrency offers presented as an opportunity to earn or invest, and cryptocurrency infrastructure services, are also subject to clause 4.7.

4.3. Gambling and Betting

Gambling-related content, including casino games, betting, and sports betting, may be permitted subject to applicable laws and moderation review. Such content is also subject to clause 4.7.

4.4. Approval Is Not Endorsement

Permission to publish an advertisement does not constitute verification, endorsement, or recommendation of the advertised product, service, or Advertiser by iMe. Moderation checks compliance with these Guidelines only; it does not assess the quality of the advertised offering, its legality in every jurisdiction, or the commercial reliability of the Advertiser. Users decide for themselves whether to interact with an advertisement and should exercise their own judgment, in particular in relation to financial, cryptocurrency, and gambling offerings.

4.5. Payment Methods

iMe may also limit the payment methods available to an Advertiser in connection with content falling within the categories set out in clauses 4.1 to 4.3. See the iMe Ads Terms of Use, section 8.

4.6. Legality in Targeted Regions

The Advertiser is responsible for ensuring that a Campaign, and the product or service it promotes, are lawful in every region targeted by that Campaign. Where advertising of the promoted product or service is restricted or prohibited in a region, the Advertiser must exclude that region using the targeting options available in the Service. iMe does not apply such restrictions on the Advertiser’s behalf.

4.7. Categories Subject to Heightened Scrutiny

Certain categories of advertising carry an elevated risk of harm to users. Advertising Materials falling within these categories are reviewed with particular care and, as a rule, are not approved. iMe may nevertheless approve such Advertising Materials following a more detailed review, at its sole discretion. These categories are:

• offers presenting an opportunity to earn, invest, or otherwise generate income, including trading signals, arbitrage schemes, high-yield programs, and multi-level or referral-based income schemes;
• cryptocurrency infrastructure services, including the rental of network resources or energy, mixing, tumbling, and anonymizing services;
• casino, betting, and sports-betting offerings;
• the sale, transfer, or rental of accounts, channels, or groups.

iMe may request additional information or documentation before approving Advertising Materials in these categories, as provided in the iMe Ads Terms of Use, section 7. Where the requested information is not provided, the Advertising Materials will not be approved.

These categories are defined by the product or service being advertised. They are not determined by the location, nationality, or place of incorporation of the Advertiser.

Advertisers intending to promote a product or service within these categories are encouraged to contact iMe support before adding funds to the Balance. Rejection of a Campaign under this clause does not entitle the Advertiser to a refund; funds remain on the Advertiser’s Balance as provided in section 6.

4.8. Disclaimers

Where applicable law requires it, or where iMe requests it, Advertising Materials must include an appropriate disclaimer, such as an age restriction, a risk warning, or a health warning. This applies in particular to the categories described in this section. Advertising Materials without a required disclaimer may be rejected.

5. Advertising Requirements

Advertising Materials must:

• accurately represent the advertised product or service;
• not mislead users;
• be consistent with the destination content and must not lead to pages containing materially different or misleading information;
• not contain deceptive UI elements or clickbait designed to mislead users;
• not imitate system interfaces, Telegram UI elements, or mislead users into unintended interactions;
• use as the avatar an image that represents the Advertiser or the advertised product or service, and not one that imitates the logo or identity of Telegram, iMe, or any other person.

Advertisements delivered by the Service are marked as advertising in the interface in which they are shown. The wording and form of that marking are determined by the Service and may differ between placements. Such marking is applied by the Service and does not relieve the Advertiser of the requirements set out above.

Advertising Materials must not contain:

• profanity, vulgar language, or masked offensive expressions;
• unclear, meaningless, or excessively repetitive text;
• excessive or gimmicky formatting, including irregular capitalization, spacing, or symbols;
• intrusive or excessive use of emojis or visual elements intended to attract misleading attention.

All links must:

• lead to functional and relevant destinations;
• not redirect to unrelated or harmful content;
• not be used for phishing, malware distribution, or user exploitation.

iMe reserves the right to review and verify all links included in Advertising Materials.

Advertisers must not attempt to circumvent or bypass these Guidelines, moderation processes, or technical restrictions of the Service.

Ad destinations must be functional, accessible, and relevant to the advertised content.

The following are not allowed:

• inactive, incomplete, or inaccessible pages;
• pages that fail to load or return errors;
• pages that are under construction or abandoned;
• destinations that do not function as expected across supported platforms;
• destinations without meaningful content, including a channel or group with no or very few posts, subscribers or members, or one created only recently and not yet filled with content;
• personal accounts of individual users;
• destinations that exist primarily to direct users onward to other content, such as a channel or group whose posts, description or pinned messages consist mainly of links elsewhere.

These requirements apply to all content available at the destination, including a profile description, a channel or group description, pinned messages, and any links they contain. Where the destination itself complies with these Guidelines but leads users onward to content that does not, the Advertising Materials are treated as non-compliant.

iMe seeks to show its users advertising that leads to useful content and may reject Advertising Materials whose destination offers little value to users.

6. Moderation and Enforcement

All advertising is subject to moderation by iMe.

Where a Campaign includes several variants of its title, description, button text, main image, or avatar, each variant is reviewed. Because any combination of variants may be shown to users, every variant must comply with these Guidelines on its own and in combination with the other variants, and a Campaign may be rejected because of a single variant.

iMe reserves the right to:

• approve, reject, remove, or restrict any advertisement at its sole discretion, with or without explanation;
• request modifications to Advertising Materials;
• issue a warning to an Advertiser in connection with a violation;
• suspend or block Advertisers for violations.

A warning is not a precondition for suspension or blocking. iMe may suspend or block an Advertiser without issuing one.

Repeated or severe violations may result in permanent suspension of access to the Service.

Suspension may be temporary, for a period determined by iMe, or permanent.

All decisions made by the moderation team are final.

Approval of an advertisement means only that it passed moderation against these Guidelines, as described in clause 4.4.

Rejection of a Campaign does not entitle the Advertiser to a refund. Funds remain on the Advertiser’s Balance and may be used for other Campaigns that comply with these Guidelines.

7. Re-Moderation

The following changes to a Campaign or its Advertising Materials:

• adding or changing any variant of the title, description, or button text;
• uploading a new main image or avatar, including a new variant of either;
• changing the destination URL;

will result in:

• immediate removal of the Campaign from active delivery; and
• resubmission for moderation review.

Campaign delivery will resume only after re-approval.

Other changes to a Campaign do not interrupt delivery and do not require re-approval. These include changes to targeting (including broadening it), to placements and Audiences, to the daily budget limit, to the bid strategy and target cost, and to an image crop, as well as the removal of a variant.

iMe aims to complete moderation within 24 hours of submission or resubmission, but does not guarantee a particular review time. Review may take longer where additional information or documentation is requested under the iMe Ads Terms of Use.

The Level of an Advertiser’s Account may affect the order in which its Campaigns are reviewed, but it does not change the standards applied in moderation, and iMe does not guarantee any particular review time.

Where Advertising Materials have been rejected for containing content prohibited under section 3, iMe may refuse to review any resubmission of the same or substantially similar materials. Repeated submission of such materials, with or without cosmetic modifications, is treated as an attempt to circumvent moderation under section 5 and may result in suspension or permanent blocking of the Advertiser.

8. Technical Requirements

8.1. Text Fields

The maximum lengths of the title, description, button text, and destination URL are displayed in the Service during Campaign configuration and may change from time to time.

The Campaign name is generated by the Service from the content of the Campaign and cannot be set or changed by the Advertiser.

8.2. Links

The destination must be a link beginning with https:// to a website or to a Telegram channel, group, bot, or mini app. Links to personal accounts of individual users are not accepted. The Service checks the format of the link when it is entered. In addition:

• links must be valid and functional;
• links must not be misleading, deceptive, or malicious;
• links may be subject to moderation review regardless of format.

Examples of acceptable formats include:

• https://example.com
• https://t.me/channel_name
• https://t.me/bot_name

Where conversion tracking is enabled for a Campaign, the Service adds a click identifier to the destination link, as described in the iMe Ads Terms of Use, section 6.

iMe reserves the right to reject any link at its sole discretion. Advertisers are solely responsible for the content and safety of all links included in Advertising Materials.

8.3. Media

Each Campaign includes a main image and a square avatar, which is shown as the logo of the advertisement. Depending on the placement, the main image may be shown in full or as a cropped version.

The supported formats, file size limits, and any recommended resolutions are displayed in the Service. Video may be supported in some placements, as indicated in the Service. These Guidelines, including the requirements for media and the moderation rules, apply to video in the same way as to images, including its sound and any text shown in it.

Uploaded images are automatically resized by the Service into the versions required for each placement, using the crop selected by the Advertiser where one is set.

8.4. Pricing

Campaigns are charged for impressions: the Advertiser pays each time the advertisement is shown to a user. Clicks and actions after a click are shown in the statistics but are not charged.

The price of an impression is set dynamically by the Service, including through an auction among competing Campaigns, and may depend on the placement, the location of the viewer, and the targeting selected. Narrower targeting, such as showing a Campaign only to Telegram Premium users or to users of iMe Wallet, may cost more. The Advertiser does not set the price of an impression or the bids in the auction.

Where the Service allows it, an Advertiser may set a target average cost per click or per action for a Campaign. The Service uses the target to select the impressions for which the Campaign competes; it does not change how the Campaign is charged, and impressions are still charged as described above. Reaching the target is not guaranteed. See the iMe Ads Terms of Use, section 6.

Estimates of reach, results, and costs shown before launch are indicative only and are not guaranteed.

Where a Campaign leads to a Telegram channel, group, bot, or mini app, the Service may replace the button text with a label set automatically according to the type of destination.

8.5. Budget

The minimum and maximum amounts of a top-up, of a Campaign budget, and of a daily budget limit are displayed in the Service. The amounts for a top-up may differ between payment methods.

The payment methods available for a given amount are displayed in the Service and may change from time to time.

The budget of a Campaign is transferred from the Balance to the Campaign and cannot exceed the available Balance. Where a Campaign is rejected or deleted, its unspent budget is returned to the Balance.

Advertisers may set a daily budget limit for a Campaign.

Campaign delivery stops once the Campaign budget is exhausted.

8.6. App Information

In some placements, an advertisement for an app may show information about that app, such as its rating, number of users, or whether it is free. iMe may add this information on the basis of information provided by the Advertiser or available from public sources, such as app stores. The Advertiser must make sure that any such information it provides is accurate and up to date. iMe may decline to show such information, or update or remove it, at any time.

9. Targeting

Advertisers may choose automatic targeting, in which the Service selects the audience and placements of a Campaign, or manual targeting, in which they configure targeting parameters, including:

• languages;
• countries or regions;
• platform types (e.g., iOS, Android, Desktop);
• feature-based segments (e.g., Telegram Premium users, iMe Wallet users);
• placements;
• Audiences.

Audiences can be used only with manual targeting, either to show a Campaign only to the users in an Audience or to exclude them from it. The Service may require an Audience to reach a minimum size before it can be used to show a Campaign only to its members.

Targeting options are provided for Campaign configuration purposes and may influence ad delivery, but do not guarantee that ads will be shown to all selected users.

The language of the advertisement should correspond to the language of the targeted audience and the destination content.

10. Updates to Guidelines

iMe reserves the right to update these Guidelines at any time.

Continued use of the Service after updates constitutes acceptance of the revised Guidelines.

If a change is material, iMe will also inform Users of it, for example within the Service, in a message from the iMe Ads bot, or in the official iMe channels.

11. Contact Information

If you have any questions regarding these Guidelines, the iMe Ads Terms of Use or the iMe Ads Privacy Policy, please contact us at @iMeMessenger (Telegram Username) or support@imem.app.